How Secretly Distribution Plans to Dominate Music Intelligence

In a bold move to reshape the music data landscape, Secretly Distribution has acquired Entertainment Intelligence and Babel Ops, positioning itself as a leader in next-gen analytics.

The Hidden Play: Secretly Distribution’s Big Bet on Music Intelligence

When Erik Gilbert and Greg Delaney founded Entertainment Intelligence in 2014, they were among the first to see the untapped potential of music data analytics. Six years later, they doubled down with Babel Ops, a startup designed to refine and expand their vision. Now, their journey has taken a dramatic turn—their companies have been acquired by Secretly Distribution, a move that underscores the growing importance of data in the music industry.

Why This Acquisition Matters

Music distribution isn’t just about getting songs onto platforms anymore. It’s about understanding how those songs perform, who’s listening, and why. Secretly Distribution’s acquisition of Entertainment Intelligence and Babel Ops signals a strategic shift toward becoming a powerhouse in music intelligence.

Entertainment Intelligence: Known for its robust analytics platform, it’s been a go-to resource for labels and artists since 2014.
Babel Ops: Founded in 2020, this startup has focused on leveraging AI to provide deeper insights into streaming trends and audience behavior.

Together, these acquisitions give Secretly Distribution a competitive edge in an increasingly data-driven industry.

The Players Behind the Scenes

Erik Gilbert and Greg Delaney are no strangers to the music tech scene. Their partnership began with Entertainment Intelligence, which quickly gained traction for its ability to analyze vast amounts of music data. With Babel Ops, they took things a step further, incorporating AI to predict trends and optimize marketing strategies.

"We’ve always believed that data should empower artists, not overwhelm them," says Gilbert. "Joining forces with Secretly Distribution allows us to scale that vision in ways we couldn’t before."

What This Means for Artists

For independent artists and labels, Secretly Distribution’s move could be a game-changer. With access to advanced analytics, they’ll be better equipped to make informed decisions about marketing, distribution, and fan engagement.

Better Insights: Artists can now tap into a wealth of data to understand their audience.
Strategic Marketing: Labels can optimize campaigns based on real-time analytics.
Increased Visibility: With smarter tools, artists can stand out in a crowded marketplace.

The Future of Music Analytics

This acquisition isn’t just about the present—it’s about shaping the future. As AI continues to evolve, so too will the ways we understand and interact with music. Secretly Distribution is betting big on this transformation, and it’s a bet that could redefine the industry.

"We’re not just distributing music anymore," says a Secretly Distribution spokesperson. "We’re distributing intelligence."

Final Thoughts

In a world where data is king, Secretly Distribution’s acquisition of Entertainment Intelligence and Babel Ops is a bold statement. It’s a reminder that the music industry is evolving, and those who embrace change will lead the way. For artists, labels, and fans alike, the future looks brighter—and smarter—than ever.