Josh Baker Talks AI Tools, Workflow Overhaul Ahead of New Single 'Feel This Way'

Manchester producer Josh Baker is making waves with his latest insights on AI tools, workflow efficiency, and delegation. Coming off a breakout year filled with sold-out shows and cutting-edge live visuals, Baker emphasizes that these elements are as crucial as the music itself.

In a candid interview with MusicTech, he discusses how AI has become integral to his creative process, enabling him to streamline production and focus on innovation. "The way I see it, AI isn't replacing creativity—it's amplifying it," Baker explains. "I can sketch out ideas faster than ever, which means I spend more time on the parts that really matter."

Baker's workflow transformation began during the pandemic when he started experimenting with AI-assisted mixing and mastering tools. "I was skeptical at first," he admits. "But once I saw how it could handle the tedious stuff—EQ balancing, basic compression—I realized I could redirect that energy into actually making music."

The producer also teases his forthcoming single, 'Feel This Way,' hinting at a blend of experimental sounds and polished production. "This track is probably the most 'me' thing I've ever made," he says. "There's a rawness to it, but the production is tight. AI helped me get there faster without sacrificing quality."

His approach underscores a growing trend in the music industry: leveraging technology to elevate artistry rather than replace it. Baker points to visual elements as another area where tech has transformed his live performances. "The visuals sync with the music in ways that weren't possible five years ago. It's all connected now."

For aspiring producers, Baker offers straightforward advice: "Don't be afraid of new tools. Learn them, understand them, then make them work for you." His insights, originally shared with MusicTech, offer a glimpse into how modern producers are navigating the intersection of creativity and technology.